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  4. 洞察者 | 宝马在华推“灵活”电动战略:车型多种能源可选/明年销量翻倍

洞察者 | 宝马在华推“灵活”电动战略:车型多种能源可选/明年销量翻倍

腾讯汽车 stellaao

[摘要]截至2019年年底,在中国已销售超过50万辆新能源车型,而今年上半年仅靠BMW 5系PHEV一款车型,就销售超过1万辆,同比增长49%。而在宝马的规划中,到2021年新能源汽车的销量将超过100万辆,到2030年,这一数字将超过700万辆。

WEN/TENGXUNQICHE ZHANGCUICUI

DONGDANGDE2020NIANQUECHENGWEILECHEQIJUTOUZAIHUAXINNENGYUANCHANPIN“LUODI”DEYUANNIAN。

乐优彩票开户10YUEDI,DAZHONGI.DJIAZUSHOUKUANCHEXINGZHONGYUYAOWENSHI,ERGANZAINEIZHIQIAN,9YUE13RI,HUACHENBAOMASHOUKUANQUANQIUCHEXINGCHUNDIANDONGBMWiX3YEZHENGSHILIANGXIANG。

乐优彩票开户SUIRANYOUCHUNDIANDONGi3HECHAHUNi8LIANGKUAN“CHUDAIMU”CHANPINDETANLU,BAOMAZAIZHONGGUOSHICHANGJINXIENIANHAISHIXIANTOUFANGLEYIXILIECHADIANHUNDONGCHEXING,ERBMWiX3ZHEIKUANHEXINCHEXINGDETUICHU,CAISHIHUACHENBAOMACHUNDIANDONGZHANLVEDEQIDIAN。

“DAJIAKENENGJUEDEBAOMATOUFANGLVEWAN,DANSHIWOMENJUEDEZHEISHIHESHIDESHIJIANDIAN。YINWEIJINGGUODUONIANFAZHAN,ZHIYOUZHENZHENGYOUJINGZHENGLIDECHANPINCAINENGZAISHICHANGSHANGLIZUBINGFAZHAN。”HUACHENBAOMAYINGXIAOGAOJIFUZONGCAIGAOXIANGZHEIYANGBIAOSHI。

乐优彩票开户ZHIDEYITIDESHI,ZHEIKUANZHANLVECHEXINGYESHIBAOMASHOUKUANDAZAIZUIXINDIWUDAIBMW eDriveDIANQUJISHUDECHEXING,ZHIZAIHUACHENBAOMASHENYANGGONGCHANGSHENGCHAN,BINGJIANGZAIHOUXUCHUKOUQUANQIUXIAOSHOU。

3年推25款新能源 电动战略“紧追”

JIEZHI2019NIANNIANDI,BAOMAZAIZHONGGUOYIXIAOSHOUCHAOGUO50WANLIANGXINNENGYUANCHEXING,ERJINNIANSHANGBANNIANJINKAOBMW 5XIPHEVYIKUANCHEXING,JIUXIAOSHOUCHAOGUO1WANLIANG,TONGBIZENGZHANG49%。

乐优彩票开户ERZAIBAOMADEGUIHUAZHONG,DAO2021NIANXINNENGYUANQICHEDEXIAOLIANGJIANGCHAOGUO100WANLIANG,DAO2030NIAN,ZHEIYISHUZIJIANGCHAOGUO700WANLIANG。ERDAZHONGJITUANCIQIANDEGUIHUASHI,DAO2023NIANDIDACHENGNIANXIAO100WANLIANGDIANDONGQICHEDEMUBIAO,BAOMAZHIDINGDEMUBIAO“JINZHUI”DAZHONG。

同时,宝马集团正稳步推进电动化进程,计划到2023年在全球提供25款新能源车型,而纯电动汽车乐优彩票开户的比例大概是一半左右。

乐优彩票开户CHULEBMW iX3,HOUXUBAOMAHAIJIANGTUICHU3XICHUNDIANDONG、5XICHUNDIANDONGYIJIX5CHUNDIANDONG3KUANCHEXING。CIQIANYOUMEITIBAODAO,BAOMA3XICHUNDIANDONGJIANGYU2022NIANTOUCHAN,ER5XICHUNDIANDONGHEX5CHUNDIANDONGJIANGYU2025NIANTOUCHAN,ERZHEI3KUANXINCHETONGYANGDOUJIANGDAZAIDIWUDAIBAOMAeDriveDIANLIQUDONGJISHU。

乐优彩票开户JINGUANWAIBUHUANJINGDUOBIAN,HUACHENBAOMAZONGCAIJIANSHOUXIZHIXINGGUANWEILANDERENWEIZHONGGUORENGRANSHIQUANQIUZUIWENDINGDEXINNENGYUANQICHESHICHANG。“TONGGUOZHONGGUOQICHEZHENGTISHICHANG8YUEFENDESHUZIKEYIKANDAOSHICHANGZAIZHENGTIHUINUAN。HAOHUACHESHICHANGYEZAIZENGZHANG,ZHEIYEWANQUANFUHEZHONGGUODEGAOZHILIANGFAZHAN。”

TATOULU,CONG2009 NIANZHIJINHUACHENBAOMAZAIHUATOUZICHAOGUO 640 YIYUANRENMINBI,HOUXUYEJIANGJIXUDUIHEZIGONGSIJINXINGTOUZI,ERXINNENGYUANLINGYUJIANGSHIZHONGDIAN。

并非简单“油改电”宝马车型将推多种能源模式

ZHIDEGUANZHUDESHI,BAOMAMEIYOUXIANGDAZHONGGUCHUIMEBPINGTAIYIYANGDEQIANGDIAO“CHUNDIANDONGZHUANSHUPINGTAI”,ERSHIGAIBIANLEYIZHONGCHANPINCELVE。

魏岚德将之定义为用户拥有更多“选择的权力”。这也就意味着宝马后续推出的车型将推出燃油版、插电混合动力乐优彩票开户版、纯电动版本以及更多的能源选择,供不同需求的消费者选用。同时也用这种方式,保持车型原本的“宝马味”。

DANZHEIBINGFEISHICHUANTONGDE“YOUGAIDIAN”DEMOSHI,SUIRANWAIBIAOKANQILAIBMWiX3YUBMW X3MEIYOUGUODUODEBUTONG,DANNEIBUDEDIWUDAIBMWeDriveDIANLIQUDONGJISHUJUBEIQINGLIANGHUA、XIAOXINGHUA、JICHENGHUAHEKEKUOZHANXINGDEKAIFALINIAN,BMW iX3JIANGDIANDONGJI、NIBIANQIJIBIANSUQIYITIHUAZHENGHECHENGQUDONGDANYUAN,ZAIBAOZHENGXINGNENGDETONGSHIDAFUJIANGDIZHONGLIANGBINGJIANSHAOSUOXUDEANZHUANGKONGJIAN。

ERQUDONGDANYUANYUHOUZHOUZHENGHEWEIYITI,SHIXIANLEQUDONGXIAOLVDEJINYIBUTISHENG。LINGWAI,ZHEIYIQUANXINXITONGHOUXUYEJIANGHUIDAZAIZAIi4、iZHEILIANGKUANXINCHEXINGSHANG。

“PINGJIEGAODUZHINENGLINGHUODECHANPINJIAGOU,WULUNKEHUXUANZESHENMEYANGDEQUDONGFANGSHI,BAOMADOUJIANGWEIKEHUTIGONGTONGYANGDEJIASHILEQU、GAOBIAOZHUNDEHULIANTIYANHESHUSHIGANSHOU,YIJIGAOJIZHIGAN。”BAOMAJITUANDAQUZONGCAIJIANSHOUXIZHIXINGGUANGAOLEZHEIYANGBIAOSHI。

TONGSHI,WEILEBAOYOUBAOMADUYOUDEJIASHILEQU,BAOMAJINGDIANDEJIASHITIYANKONGZHIXITONGZAIXINYIDAIDEQUDONGXITONGDEBANGZHUXIADEDAOBAOLIU,BMWZAIDIPANDIAOXIAO、JINGZHUNCAOKONG、DONGTAIKONGZHI、JIACHENGSHUSHIDUZHEIXIELINGYUDEJISHUYOUSHITONGYANGYEZAIBMW iX3ZHEIKUANCHEXINGSHANGDEDAOCHONGFENTIXIAN。

安全比续航更重要核心技术“必须掌握在自己手上”

对于纯电动汽车而言,大家更关注电池的安全性和续航里程。从BMW iX3来看,其搭载由宁德时代供应的811三元锂电芯,电池包由188块电芯组成10个电池模组,续航里程超过500公里,百公里平均电耗16.7度,相当于燃油车的1.3L。

JULEJIE,DONGLIDIANCHIBAOZEYOUHUACHENBAOMADONGLIDIANCHIZHONGXINERQISHENGCHAN,ZHEISHIBAOMAQUANQIUSHENGCHANWANGLUOZHONGSHOUGETOUCHANDIWUDAIDONGLIDIANCHIDEGONGCHANG。QUNIAN11YUEBAOMAMUNIHEIZONGBUCHENGLILEDIANXINYANFAJISHUZHONGXIN,BINGYUNINGDESHIDAIGONGTONGHEZUOKAIFAZHUANSHUDIANCHIGONGYING。

乐优彩票开户WEILANDEZHICHU,DIANXINYANFAZHONGXINDECHENGLISHIWEILEJIEHEZHANGWOYOUZHIDEDIANXINZAIXINGNENG、GUIGEDENGDENGGEGEFANGMIANDOUYOUZENYANGDEYAOQIU,YIJIRUHELAIBAKONGZHILIANG,BINGQUEBAODIANXINGONGYINGSHANGDEDIANXINSHENGCHANNENGGOUMANZUBAOMADEGUIGEYAOQIU。“DANGQIANWOMENBUHUIZIZHUSHENGCHANDIANXIN,DANGUANCHUANZHENGGEDIANCHIJIAZHILIANDEZHUANYEZHISHIJIANGQUEBAOWOMENSHIZHONGCHUYUJISHUZUIQIANYAN。”

乐优彩票开户ZHIDEYITIDESHI,ZAIBAOZHANGDIANCHIANQUANXINGSHANG,HUACHENBAOMAZAINADAODIANXINZHIHOU,HUIJINGGUOPENTUGONGYI、TIANJIAJUEYUANMOHEJUEYUANDIANDENGFANGSHI,WEIDIANCHIJIASHANG“SANZHONGBAOXIAN”。

TONGSHIZHENGGEDIANCHIBAOWAIBUDEJIANYINGQIAOTIYEZUOWEIDIPANDEYIBUFENCHENGDANYIBUFEN“ZHICHENG”DEGONGXIAO,WEICIHAIXISHENGLEYIBUFENKONGJIAN,ZAIXUHANGLICHENGHEANQUANXINGSHANG,YOUXIANKAOLVLEHOUZHE。

ERTANDAO811DIANCHIJINQISUOMIANLINDEXINGYEZHENGYI,TAQIANGDIAONMC 811DIANXINSHIDANGQIANBAOMAZUIJIADEJISHUJIEJUEFANGAN,“NENGBANGZHUWOMENDEBMW DIWUDAIDONGLIDIANCHIZAIGAONENGLIANGMIDU、GAONENGXIAO、CHIJIUPINZHI、GAOANQUANXINGGEFANGMIANQUDELEDUOWEIDUDEYOUHUAHEPINGHENG。”

乐优彩票开户DANCONGBAOMAQUANQIUDEBUJULAIKAN,WEILEMANZUHOUXUDAGUIMODECHEXINGCHANLIANGMUBIAO,CHULENINGDESHIDAIZHIWAI,BAOMAHAIYUSANXINGQIANDINGLEYIFENZHI2031NIANDEZHANGQIDINGGOUXIEYI,TONGSHIYEYUYIWEIDONGLIQIANDINGLEDINGDAN。

服务体系“新势力化”

乐优彩票开户CHULECHANPINHEJISHUZHIWAI,XINNENGYUANQICHEDETUIGUANGLIBUKAICHONGDIANFUWUDEBAOZHANG,ERZAIXINSHILIQIYEDEJINGZHENGYALIXIA,CHUANTONG“JUTOU”YEZAIQIAORANGAIBIAN。

乐优彩票开户BMW iX3ZHEIKUANXINCHEPEIBEIZHILIUKUAISUCHONGDIANHEJIAYONGCHONGDIANLIANGGECHONGDIANJIEKOU,ZHILIUCHONGDIANKEYIJIESHOUZUIDA100QIANWADECHONGDIANGONGLV,JINXU45FENZHONGJIKEJIANGDIANCHICONG0CHONGZHI80%。ERZAIJIAOLIUCHONGDIANZUIDAGONGLV11QIANWADEQINGKUANGXIA,JINXU7.5XIAOSHIJIKEWANQUANCHONGMAN。

TONGSHI,BAOMAWEIKEHUTIGONGBAOKUOSIRENCHONGDIAN、GONGGONGCHONGDIAN、ZHUANSHUCHONGDIANJISHUZIHUACHONGDIANFUWUQUANFANGWEIDEJIEJUEFANGAN。

到今年年底,宝马公共充电服务网络将覆盖超过27万根充电桩,其中包括8万根直流快充电桩。BMW品牌专属预约停车充电服务已推广至国内5大城市的6座机场及近10个热门城市商圈。来自120余个城市的超过250家授权经销商充电网络,也将在2020年底之前逐步开放。

BMW iX3车主可享受3年或10万公里整车质保、动力电池8年或16万公里质保、电动机及控制单元8年或12万公里质保。整车质保期内,客户可免费享受7×24小时道路救援,动力电池电量即将耗尽或已经耗尽时,客户还可享受免费移动充电服务,免费代客充电服务,以及免费拖车至最近的充电站乐优彩票开户点的服务。此外,客户还享有三年内保养免费上门取送车服务,节省到店的往返时间。

LINGWAI,YUJIDAO2020NIANDI,BMW i SHOUQUANJINGXIAOSHANGSHULIANGJIANGDADAOJIN200JIA,FUGAIYUE60GECHENGSHI。

BAOMACICIXINNENGYUANZHANLVEDEJUEXINHENDA,CONGDIANCHIANQUAN、CHONGDIANFUWU、CHANPINJISHUDENGDUOFANGBUJU,SHENZHIYOUYIZHONG“MIANMIANJUDAO”DEGANJUE,GAOXIANGSHUO“WEILAIBAOMAZAIXINNENGYUANZHANLVESHANGHUIBAOCHIJIDADELINGHUOXING”,YOUQIZAIRUJINZHEIYANGDUOBIANDENEIWAIBUHUANJINGXIA,ZHEIBUSHIWEIYIZHONGGENGJIAWUSHIWENTUODE“DAFA”。

LAIYUAN:TENGXUNQICHE

ZUOZHE:stellaao

本文地址:http://csdlwkp.cn/news/shichang/126950

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